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Yahoo Ads Get Mobilized

Despite the recent announcement of a Yahoo-MSN search deal, Yahoo continues to make news with updates to their advertising platform. Now they have announced the addition of mobile ads for iPhones, iPod...

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Mobile Marketing Revolution

With 2009 behind us, and a fresh new year ahead, we need to focus on how we can best position ourselves for success in 2010. As past years have shown in all industries, with a new year comes new trends...

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Enhance Your AdWords Performance with Mobile-Only Search Campaigns

Mobile-only search campaigns can drive stronger performance and generally see higher click through rates than traditional laptop and desktop campaigns.  Having mobile-only campaigns also allows you to...

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Tips for Optimizing Your Mobile-Only AdWords Campaigns

The mobile advertising market is growing at an enormous rate.  According to BIA/Kelsey’s US Mobile Advertising Report, search alone went from $59 million in 2009 to $163 million in 2010; and forecast...

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Targeting Mobile Devices in Google

The world of mobile marketing continues to grow. There was a time when only computers and laptops could be targeted with advertising, but that has changed. Now, advertisers have the capability to...

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