Yahoo Ads Get Mobilized
Despite the recent announcement of a Yahoo-MSN search deal, Yahoo continues to make news with updates to their advertising platform. Now they have announced the addition of mobile ads for iPhones, iPod...
View ArticleMobile Marketing Revolution
With 2009 behind us, and a fresh new year ahead, we need to focus on how we can best position ourselves for success in 2010. As past years have shown in all industries, with a new year comes new trends...
View ArticleEnhance Your AdWords Performance with Mobile-Only Search Campaigns
Mobile-only search campaigns can drive stronger performance and generally see higher click through rates than traditional laptop and desktop campaigns. Having mobile-only campaigns also allows you to...
View ArticleTips for Optimizing Your Mobile-Only AdWords Campaigns
The mobile advertising market is growing at an enormous rate. According to BIA/Kelsey’s US Mobile Advertising Report, search alone went from $59 million in 2009 to $163 million in 2010; and forecast...
View ArticleTargeting Mobile Devices in Google
The world of mobile marketing continues to grow. There was a time when only computers and laptops could be targeted with advertising, but that has changed. Now, advertisers have the capability to...
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